Obsessing the Truth.

I am now a mentor. I got to get kids to call me teach!

I joined Analysis Exchange in 2010. The Analysis Exchange is an effort designed to provide hands-on training opportunities for aspiring web analytics professionals while providing free web data analysis to the entire nonprofit community.

It was the perfect opportunity that I just got to know and I was desperate to gain more real world experience in web analytics. The place I worked at was not exactly the best place to grow in that area.

Or so I thought.

One immediate challenge: a newcomer with next to no professional track record in web analytics is not the most appealing choice for the non-profits. Especially when I was competing against some of the great web analyst in the world.

I finally got chosen though. It was a really exhilarating feeling to finally be able to contribute in something that I loved. I was ready to slice and dice some data.

Or so I thought.

Some data there was not. My very first project was a very niche website and the traffic count was almost next to 0. Got through it just fine and got a 9 though. The next project was just as fine and got another 9.

And now I’m a mentor. My first project as a mentor is with Expeditionary Learning, a fantastic education organization that aims to think differently and apply “new levels of focus and effort”. Education seems like the most appropriate first project as an “educator” :)

My student is Brad Rifkin from Chicago. He works at BBDO in account management department. And he is very eager to start learning.

I hope I can help the organization as much as I possibly can and I can pass my as much knowledge as Brad wants me to. It’s going to be a fun project.